David’s Bridal Deploys Virtual Stylists As Retailer Begins To Reopen Stores

  • April 29, 2020 at 12:53 PM EDT
  • By Adam Blair
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David’s Bridal has launched a Virtual Stylist program, making 300 of its associates available to guide, inspire and personalize customers’ wedding shopping experience. The retailer also is introducing a Virtual Appointment solution, and will begin scheduling in-store appointments as it gradually reopens its 300+ brick-and-mortar locations. The company’s goal is to have its entire store fleet operational by June 1, 2020.

Current shopper options include:

  • Text with a Virtual Stylist: Customers can get advice on at-home measuring, finding a dress that’s ready to ship now and figuring out which undergarments work best with each gown;
  • Book a Virtual Appointment: Customers fill out a style quiz prior to the appointment, providing the stylist with information to make the shopping experience more personalized and customized. The stylists will have access to favorited styles and design preferences, accessories that complement the look, shipping preferences and event timelines.
  • Book an in-store appointment: David’s Bridal plans to reopen stores on a rolling basis beginning in late April, and shoppers can book appointments for upcoming dates.

“After we tested the [Virtual Stylist] program, we received some of the highest Net Promoter Scores (NPS) in recent history,” said Kelly Cook, CMO at David’s Bridal in a statement. “What an honor it is to virtually serve her and bring her joy and comfort during these unprecedented times. We know this is an incredibly emotional purchase, and we’re thrilled to continue delivering magical moments — even virtual ones.”

David’s Bridal plans to continue offering the Virtual Stylist and Virtual Appointment programs as an option even after all its stores are able to reopen.

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