Obsess, an AR and VR platform, can create virtual showrooms for brick-and-mortar retailers looking to recapture reluctant customers. The experiences aim for immersion and accessibility across both desktop and mobile devices, with no need to download apps or use headsets.
The Obsess platform capabilities include:
- Creating 360-degree showrooms through either photography or CGI;
- Showcasing merchandise in a branded environment; and
- High-resolution zooming to help shoppers check out items in greater detail.
The platform also supports AR features that let shoppers interactively view fashion and home products in 3D in the real world, or to compare multiple products side-by-side.
Obsess can work with retailers to get showrooms up and running within two weeks.