Data & Analytics

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when…

1822 Denim Quadruples Conversions with AI Fit Technology

In order to maximize revenue opportunities online, many apparel and footwear brands are attempting to close the “fit gap.” This refers to the uncertainty many consumers feel shopping for…

CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing

Toilet paper. Hand sanitizer. Cleaning products. What do these products all have in common? They were in high demand during the pandemic…

Preparing for the Unknown: Effectively Using Data to Predict this Year’s Holiday Trends

Nothing about 2020 was normal — in fact, for many retailers, the phrase ‘hindsight is 2020’ is one they should reconsider using….

Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong…

‘Surf Hippie’ Lifestyle Brand Faherty Unifies Physical and Digital Data to Enhance Omnichannel CX

DTC retailer Faherty Brand is implementing the NewStore Omnichannel Platform to unify its digital and physical retail operations as the company plans…

The Future of Retail and AI

When Amazon Go launched in 2018, critics claimed that it would take more than a decade for autonomous retail to catch on….

Walmart AI Tool Helps Pickers Find the Right Product Substitutions, Improving CX

Walmart is responding to the unique challenges out-of-stocks create in grocery ecommerce through the application of AI. While shoppers can’t choose their…

Verizon Launches Immersive Retail Contest Seeking 5G-Enhanced Solutions

Seeking solutions to real-world challenges posed by retail brands Burberry, Diageo and L’Oréal UK and Ireland, Verizon Business is partnering with digital…

Purina Pilots Interactive Endcaps in Pet Aisles of 200 Supermarkets

Seeking to provide the same depth of product information that’s available online in a brick-and-mortar environment, Purina has partnered with Perch to…

LVMH Partners with Google Cloud to Implement AI/ML Optimizations Across its Brands

LVMH has teamed up with Google Cloud to implement new cloud-based AI solutions designed to power innovations and optimizations across the luxury…

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with its CPG partners in…

Marketing Metrics: Google Paid Search Tops Return on Ad Spend With 31% YoY Growth

Making Customer Service Your ‘Secret Weapon’ in Building Customer Loyalty: Lessons from Retail Innovators

Mastering the Last Mile: How to Build a Tech Ecosystem That Creates Great Customer Experiences

What Modern Consumers Expect from Retail Customer Service

40% of Gen Z/Millennials Have Bought Items from Livestreams or Social Media Apps

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