Business Intelligence

How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively…

Value Takes Precedence in Purchase Decisions as Consumers Tire of Price Fluctuations

New consumer research from AlixPartners reveals that despite rising inflation and concerns about the impact of tariffs, price alone is no longer…

Morrisons to Deploy ESLs Across Nearly 500 UK Supermarkets

Beginning early next year, Morrisons will roll out 10.8 million smart electronic shelf labels (ESLs) across its 497 stores, eliminating traditional paper…

7 Ways to Make Your In-Store Event More Effective

In-person retail events are becoming more important than ever — and they’re more than just a way to hand out samples or…

The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old playbook of awareness first,…

Salesforce Integrates with ChatGPT’s Instant Checkout

[Update as of Oct. 14, 2025] Ecommerce customers of Salesforce — which include many large retail conglomerates such as L’Oréal Group, Pandora…

The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are…

How Edible Brands Leverages Brick-and-Mortar in a Delivery-Centric Category

Edible Brands operates both corporate-owned and franchised Edible Arrangements stores, but these brick-and-mortar locations have a few key differences from other kinds…

How Retail CIOs can Cut IT Costs Without Stifling Innovation

Retail CIOs are no strangers to volatility. From pandemic-induced digital acceleration to supply chain disruptions and shifting consumer habits, the last few…

Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators

Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators to engage across the…

Rent-to-Own Retailer Aaron’s Data Centralization Cuts Customer Acquisition Costs 33%

The rent-to-own retail sector puts a new spin on the classic “need vs. want” consumer equation. It’s designed for consumers who don’t…

Amazon Pharmacy Kiosks to Deliver Prescriptions Right in the Doctor’s Office

Amazon will deploy Amazon Pharmacy Kiosks in select One Medical offices across the greater Los Angeles area beginning in December, giving patients…

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