Merkle Taps Data To Connect Shoppers With Manufacturers

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Merkle, a data-driven performance marketing agency, has launched New Stream Media. This solution aims to create more personalized experiences for shoppers and form unique partnerships with manufacturers to help retailers grow their digital ad revenue.

New Stream Media matches product manufacturers with individual shoppers in the right channels to ensure customers have relevant experiences. The solution is available complete or as a flexible service that can assist with designing the right media network, upscaling current staff or delivering growth through focused consulting expertise.

Additionally, Merkle has selected Google Marketing Platform and Google Ad Manager to execute its retail partners’ media buys more effectively. Google’s integrations and enterprise measurement solutions are expected to help the New Stream Media tech stack reach retailers’ goals faster and more efficiently.


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