Data & Analytics

The Psychology of Customer Pain Points: Why Real-Time Feedback is Essential for Employee Wellbeing

Delivering a flawless customer interaction in retail is more important than ever. Recent research reveals that nearly 70% of shoppers say just…

Two Years in, TikTok Shop is a Commercial Powerhouse: A Look at the Numbers

How the time flies — today TikTok Shop celebrates two years since its formal U.S. launch, and for many brands and creators…

DSW Steps into Retail Media Arena with Debut of ‘Front Row Connection’

DSW Designer Shoe Warehouse has stepped into the retail media arena with the debut of Front Row Connection, a self-service platform powered…

C-Store Delivery Platform Vroom Adopts Instacart’s Retail Media Solution

Vroom Delivery, an ecommerce platform serving 3,500 convenience stores nationwide, has partnered with Instacart to deploy its Carrot Ads retail media technology….

Exclusive: Walmart Beefs up Digital Insights in its Quest to Become ‘America’s Favorite Place to Shop’

There’s been talk for some time about the collapse of the traditional “funnel.” Consumers no longer move along a linear path from…

How Brands are Rethinking Pricing Strategy Amid Tariff Uncertainty

Brands are being squeezed like never before. On one hand, federal trade policy is causing the price of just about everything to…

Pinterest’s New ‘Where-to-Buy’ Links Give CPG Advertisers Valuable Purchase Intent Data

Pinterest is rolling out native “where-to-buy” links for its standard image ads, allowing advertisers to show multiple in-stock retailer options for a…

Albertsons Debuts Google Cloud’s AI-Powered Conversational Commerce Agent

Albertsons will be the first retailer to bring the new Google Cloud Conversational Commerce agent to market via its Ask AI tool,…

Why Holiday Campaign Success Depends on Experience, Not Just Exposure

Holiday marketing has long been the season that can determine the success of a brand’s sales year. But in today’s fragmented media…

How Conversational AI is Shifting SMS from a Marketing Tool to a Service Channel

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the…

From D2C to A2A: How Agentic Shopping is Rewriting Ecommerce Catalog Strategy

Imagine you’re searching for the best shoes for trail running in wet climates. Instead of starting on Google or Amazon, more consumers…

Walmart to Offer Associates Free OpenAI Training in 2026

As part of its $1 billion commitment to employee skills enhancement, Walmart has collaborated with OpenAI to offer frontline and office-based associates…

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