Many e-Commerce customers experience frustration, confusion and hesitation, which often lead to missed opportunities and increased bounce rates. goMoxie’s solutions are designed to locate these pain points and deploy relevant information to struggling users. Retailers can use this approach to anticipate potential customer uncertainty or other issues, and to offer proactive help that can ease the path to purchase.
The goMoxie digital guidance solution includes CONTEXT, which allows retailers to send targeted messaging to users who are struggling with the online experience. The solution is designed to improve the customer journey in a cost-effective way that eliminates the need for IT resources while also increasing conversion rates.
The interactive engagement suite includes Self-Service, Chat and Email functionalities, allowing customers to choose the form of their interaction with more confidence and decrease escalations to the retailer’s call center. The solution also includes the Engagement Mapper, which allows business users to test the effectiveness of their customer journeys.