Unilever Leverages Alibaba Cloud To Market To Taobao And Tmall Customers

  • July 6, 2020 at 10:47 AM EDT
  • By Marie Griffin
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Unilever is partnering with Alibaba Group’s Alibaba Cloud as it seeks to optimize the brand experience for the e-Commerce shopper journey through Unilever’s Taobao and Tmall online stores.

By using AI and cloud-based technologies, Alibaba Cloud solutions can help unlock detailed insights into Unilever customers’ buying patterns and behavior; accelerate the creation of new and precisely targeted digital marketing campaigns‘ and respond more quickly and precisely respond to changing customer buying habits across multiple platforms. The insights into anticipated and current customer demand also will benefit Unilever’s supply chain.

Alibaba’s three major e-Commerce sites — Taobao, Tmall and Alibaba.com — collectively represent e-Commerce sales of $1.17 trillion in China alone, according to eMarketer.

“The use of Alibaba Cloud’s cutting-edge technology will ensure that our customers enjoy even more value from their relationship with the Unilever brand, through relevant campaigns and activities based on true insights into their buying preference,” said Fang Jun, VP Data and Digital, Unilever China in a statement.

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