Edible Brands has expanded COO Cheik Mboup’s role to include President, effective immediately. Mboup will oversee Edible’s transition to move beyond gifting and arrangements and offer a wider selection of offerings, gifts and treats.
One of Mboup’s top priorities will be implementing the expanded Edible menu across the system and rolling out a new Edible store prototype, with a new flagship location planned for 2020. The retailer’s newest products include Incredible Edibles hemp-derived CBD products such as smoothies and chocolate-dipped fruit.
“We are more than arrangements, and our menu already reflects that,” said Mboup in a statement. “We are also more than e-Commerce, and our brick-and-mortar strength already reflects that. My focus will be on helping franchisees take advantage of the full Edible experience to capture more market share as we advance beyond gifting by offering a growing variety of wholesome foods for immediate consumption both on and off premises.”
Prior to being named COO, Mboup served for several years as VP of Operations, Construction and Real Estate at Edible. He also was Head of Operations for the Edible Network in the U.S.