General Internet Launches E-Commerce Marketplace Management Tool

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General Internet, a big data solution provider, has launched Marketfire, a financial management and reporting solution for e-Commerce marketplaces. The platform offers real-time reports and dashboards to help retailers fine-tune their performance.

Marketfire connects to data sources from the main market platform using the e-merchant’s identification number. Once this information is provided, all the performance, management and monitoring indicators can be made available in the form of data visualization tables.

The software can be used to identify and classify products based on criteria such as turnover generated and margins indicated, which can help retailers optimize the performance of their product portfolios. Marketfire also allows each seller to comply with the tax authorities of the countries where they sell, and to automatically calculate and declare the VAT generated by their sales.


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