Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd. The digital advertising solution is designed to help grocers drive additional revenue from their e-Commerce storefronts and claim their share of national CPG digital ad dollars.
Digital advertising on the Mercatus platform offers grocery retailers a turnkey solution with native ad targeting and reporting transparency. Targeted product search, category results and native display ads integrate seamlessly with the online shopping experience, encouraging shoppers to add contextual and relevant consumer brand offers directly to their digital carts rather than being redirected off site and interrupting the buyer journey. Grocers can offer high-conversion, personalized ad placements to CPGs.
Weis Markets, Smart & Final and Piggly Wiggly Midwest will be the first Mercatus clients to adopt the solution, with additional Mercatus retailers scheduled to join the network in coming months.