How RCS Brings Trusted Brand Experiences to Mobile MessagingÂ
Mobile messaging is powerful because it’s immediate, personal and reaches customers where they already are, making it a…
News July 17
Latest In: Mobile Commerce
Why Retail’s AI Fraud Problem Starts at the Identity Layer
Retail has always attracted fraud, but what’s happening now is different in both scale and sophistication. 69% of…
Executive Viewpoints May 27
Powering Better Checkout: Why Retailers Need the Right Payment Partners
Most shoppers tap a card or approve a mobile wallet without a second thought. But at the checkout,…
Executive Viewpoints May 8
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Unified Data: The Key to Understanding Back-to-School Performance.
Retailers can look beyond back-to-school sales results by connecting sales, traffic, and inventory data to understand what drove performance and identify opportunities for improvement before the holiday season.
September 7
Amazon Adds AI-Powered Q&A Feature at Key Point in Shopper Journey
Amazon, which is testing short-form AI-generated audio summaries on select product detail pages (PDPs), has added a feature…
News April 29
3 Key Questions to Ask Before Adopting AI Tools for SMS Marketing
SMS marketing can yield strong results for retailers – and leveraging AI can help power personalized text-message marketing…
Executive Viewpoints April 20
The Agentic Commerce Paradox: It’s Already Here, and it’s Also Still Evolving
AI-powered agentic commerce, while still representing just a small fraction of all retail sales, has been growing so…
Features April 16
Wedding Gowns and Cappuccinos: How David’s Bridal and Starbucks are Reshaping Shopper Journeys with AI
Two very different shopper journeys — selecting a wedding dress and buying that all-important cup of coffee —…
News April 15
Gopuff Partnership Adds Convenience Shopping to Remote Fuel Fill-ups
Beginning this quarter, users of the EzFill mobile fueling platform from NextNRG in select markets will now be…
News April 6
Starbucks Adds Performance Incentives for Hourly Workers
Starbucks will add a shot of motivation for its hourly workers when it rolls out a new incentive…
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