Customer experience management platform Salsify is releasing an exclusive workflow library of pre-built templates designed to help brands improve the operational efficiency of publishing product content. The workflows come installed for every Salsify customer with a predefined series of tasks.
Retailers can use these workflows as a blueprint for creating customized, automated processes for brands to publish product content. Each pre-built workflow aims to addresses these four critical processes:
- Marketing content refresh to quickly refresh copy and images when product requirements change;
- New product introduction to set up a new item in Salsify for syndication;
- Keyword enrichment to improve the SEO of a product page based on Salsify Insights; and
- Asset usage rights management to manage the digital asset permissions for Salsify users.
Retailers can use the pre-built workflows to help them activate and automate tasks and alert colleagues to the action they need to take as a product moves through the publishing process. Additionally, they can set up conditional triggers for future actions and customize workflows.