- 1 week ago
Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…
Social Commerce
- 2 weeks ago
The excitement that typically surrounds the back-to-school season is being replaced by stress and uncertainty. Lack of clarity surrounding school reopenings, combined…
- 2 weeks ago
To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical…
- 3 weeks ago
Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the…
- 1 month ago
As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has…
- 1 month ago
COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury category, the pandemic’s impact…
- 1 month ago
Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…
- 3 months ago
The debut of Facebook Shops represents the platform’s latest effort to promote commerce on its Facebook and Instagram networks. Despite Facebook’s 3-billion-user…
- 4 months ago
Social media platforms are well on their way to becoming established channels for e-Commerce, especially when it comes to brand building and…
- 4 months ago
PCI Pal, a secure payment solution provider, has launched PCI Pal Digital, a tool designed to help retailers achieve PCI compliance for…
- 4 months ago
Customer reviews are a tricky proposition. Although online reviews influence 9 in 10 consumers when they make purchasing decisions, they also enable one disgruntled…
- 4 months ago
Since 2009 Instagram has been a dominating force in the world of social media, but with the rise of TikTok, LinkedIn and…
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