Social Commerce

E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams

E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch…

Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators

Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators to engage across the…

Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events

The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that can make or break…

Meta Debuts Customizable AI Agent to Help Brands Close the Sale

In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms, Meta has unveiled a…

UPDATE: Trump Approves Plan to Keep TikTok Operating in the U.S. by Limiting ByteDance to 20% Ownership

[Update as of Sept. 26, 2025] President Donald Trump has signed an executive order that will allow TikTok and its increasingly popular…

Sephora Launches Platform for Creator-Curated Digital Storefronts

Sephora has debuted My Sephora Storefront, an affiliate platform that gives U.S. influencers a new opportunity to build shoppable digital storefronts and…

Bridging Timelessness and Technology: How Zwilling Balances Legacy with Digital Transformation

When a brand has been trusted in kitchens around the world for nearly three centuries, it carries with it something that can’t…

Holiday Sales Predictions Vary, but One Thing is Clear — AI will be a Winner

Sales forecasts from Deloitte and Salesforce predict relatively rosy sales this holiday season, but not everyone is predicting a blockbuster holiday —…

Secondhand Makes a Statement at NY Fashion Week (with a Little Help from Ebay)

Vintage pre-loved looks cropped up on runways across New York Fashion Week this year, including those of Altuzarra, Eckhaus Latta, LUAR and…

What U.S. Retailers can Learn from China’s Social Commerce Success

In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global rivals like Hasbro and…

Two Years in, TikTok Shop is a Commercial Powerhouse: A Look at the Numbers

How the time flies — today TikTok Shop celebrates two years since its formal U.S. launch, and for many brands and creators…

Walmart Launches Weekly Livestreaming Series for Collectors

Walmart is expanding its long-time partnership with live commerce platform TalkShopLive to launch a new weekly livestreaming series called Collector’s Night, which…

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