Social Commerce

Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects

Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength:…

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to…

IKEA Engages Home Renovators with New Quiz Experience on Pinterest

IKEA U.S. is putting its own spin on “vacations” and “staycations” with the launch of “IKEA Renocations” on Pinterest. Created to help…

Poshmark Launches New Social Shopping Experience on Snapchat

Online resale marketplace Poshmark has teamed up with Snapchat for a new social shopping experience that will allow users to discover Poshmark…

Accenture Study: ‘Infrequent’ Ecommerce Shoppers Boosted Online Purchases 343% due to COVID

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the…

Walmart Plans Acquisition of Virtual Fitting Platform to Boost Customer Experience

Walmart plans to acquire Zeekit, a female-founded, Israeli-based virtual fitting platform. The deal will help Walmart enhance its customer and social experience…

PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

PDI, a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy mobile app, which drivers…

The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing…

Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List

Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion rates, but today’s consumers…

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also…

Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become…

Anthropologie Debuts First Digital-Only Catalog on Pinterest

Anthropologie has unveiled its first digital-only catalog for its AnthroLiving collection on Pinterest as it seeks to connect with consumers searching for…

40% of Consumers Seeking More Healthy Food Options at Grocery Stores

Managing the Complex Requirements of Your Quote-to-Cash Tech Stack

Ten-Day Business Transformation: Panera Bread’s Covid Restart

Redefining Brick-and-Mortar: Adapting Store Experiences for Post-COVID Realities