Social Commerce

Pinterest Partners with Solution Providers to Streamline Creation of Multiple Unique Ads

Pinterest has created a new badge, Dynamic Creative, that will let advertisers, including retailers, partner with platforms to design performance-driven pins with…

The Most Important Retail Metrics to Leverage in 2021

The most successful retailers and ecommerce businesses track metrics to make better decisions on inventory, launch dates and cost of products. A…

Sell More, Retain Customers Longer, and Have Fun with Discovery Shopping

You know the feeling when you are in a store and see an amazing, exciting, perfect thing that you instantly know you…

e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

As many brands continue to “pivot” and find ways to evolve their businesses amid the chaos that is the COVID-19 pandemic, e.l.f….

Poshmark Goes Public: Reseller Plans to List on Nasdaq Under POSH

Poshmark has filed for an initial public offering on Nasdaq under the symbol POSH, according to a filing with the SEC. The…

Walmart to Pilot Shoppable Livestream via TikTok

Walmart will host a first-of-its-kind livestream shopping experience on TikTok this Friday, Dec. 18 at 8 pm Eastern on the Walmart app’s…

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…

How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

The coronavirus pandemic has pulled retailers in a number of different directions as they react to shifting shopping trends and new expectations…

Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

The topline numbers from Alibaba’s 11.11 shopping festival indicate the strength of China’s rebound from the impact of COVID-19. Singles Day —…

Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 on gifts, holiday items…

RIC20 Recap: Speakers Provide Answers to Five Pressing Questions

Everyone in retail has Big Questions: What will this holiday season be like? Will the coronavirus surge in the cold weather, and…

Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds

Walmart views TikTok as a “discovery opportunity” for shoppers, CEO Doug McMillon said in an interview with CNBC. The retailer tentatively agreed…

Retail Could Add $42 Billion in Value Annually With AI-Powered Fulfillment Optimization

Think Your Supply Chain is Agile? Not Without An Adaptive Workforce

Retail’s New Frontline Playbook

The High Cost of ‘Bad’ Data: $3 Billion Annually