Social Commerce

Beyond the Registry: Rethinking the Path to Purchase for Modern Parents

The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a store, scan a list…

From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality

Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require retailers to prioritize mobile…

Make Your Store Influencer-Ready: Design Choices that Drive Foot Traffic and Social Engagement

The power of social media influencers is impossible to ignore in today’s digital age, with over half of Gen Z using TikTok…

TikTok Highlights its Growing Ecommerce Power as Trump Delays Ban, Again

President Trump has once again pushed out the deadline of a Congressional order requiring that TikTok be sold to a U.S.-based company…

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called “Color E.l.f.nalysis.” The free…

What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between…

How to Make Subscription Commerce a True Win-Win Value Exchange

SubSummit 2025 provided the ultimate deep dive into subscription commerce — the many things it can do (and the few that it…

Roblox Bridges Virtual and Real-World Shopping with New Commerce Integrations

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious…

UPDATE: QVC Shift Toward Social Media Didn’t Stop the Bleeding in Q1

[Update as of May 9, 2025] QVC’s efforts to reframe its image for the digital era have yet to find traction, with…

QVC ‘Age of Possibility’ Campaign Returns with 8-Hour TikTok Event

Following its recent debut of a 24/7 live social shopping experience on TikTok Shop, QVC is doubling down on the partnership with…

Sephora Rides High as Beauty Partner for WNBA’s Valkyries

Sephora has entered a multi-year partnership with the WNBA’s Golden State Valkyries, the league’s newest team, that include naming rights to the…

Store Closures are Forcing Retailers to Thrive or Die: Here’s How Brands can Adapt

It’s been hard to miss this year’s headlines heralding a ‘retail reset,’ or predicting the end of physical retail as we know…

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