3 days ago Pinterest Partners with Solution Providers to Streamline Creation of Multiple Unique Ads Pinterest has created a new badge, Dynamic Creative, that will let advertisers, including retailers, partner with platforms to design performance-driven pins with…
1 week ago The Most Important Retail Metrics to Leverage in 2021 The most successful retailers and ecommerce businesses track metrics to make better decisions on inventory, launch dates and cost of products. A…
1 week ago Sell More, Retain Customers Longer, and Have Fun with Discovery Shopping You know the feeling when you are in a store and see an amazing, exciting, perfect thing that you instantly know you…
3 weeks ago e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission As many brands continue to “pivot” and find ways to evolve their businesses amid the chaos that is the COVID-19 pandemic, e.l.f….
1 month ago Poshmark Goes Public: Reseller Plans to List on Nasdaq Under POSH Poshmark has filed for an initial public offering on Nasdaq under the symbol POSH, according to a filing with the SEC. The…
1 month ago Walmart to Pilot Shoppable Livestream via TikTok Walmart will host a first-of-its-kind livestream shopping experience on TikTok this Friday, Dec. 18 at 8 pm Eastern on the Walmart app’s…
2 months ago How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’ The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…
2 months ago How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age The coronavirus pandemic has pulled retailers in a number of different directions as they react to shifting shopping trends and new expectations…
2 months ago Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities The topline numbers from Alibaba’s 11.11 shopping festival indicate the strength of China’s rebound from the impact of COVID-19. Singles Day —…
2 months ago Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 on gifts, holiday items…
3 months ago RIC20 Recap: Speakers Provide Answers to Five Pressing Questions Everyone in retail has Big Questions: What will this holiday season be like? Will the coronavirus surge in the cold weather, and…
3 months ago Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds Walmart views TikTok as a “discovery opportunity” for shoppers, CEO Doug McMillon said in an interview with CNBC. The retailer tentatively agreed…