Social Commerce

Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become…

Anthropologie Debuts First Digital-Only Catalog on Pinterest

Anthropologie has unveiled its first digital-only catalog for its AnthroLiving collection on Pinterest as it seeks to connect with consumers searching for…

Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home, a virtual experience that will run through…

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its…

Reports: Twitter Tests New In-Platform Shopping Feature

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site…

American Eagle Launches Shoppable AR Jeans Guide on Snapchat

American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans…

How Sam’s Club Leverages Online Content to Boost Consumer Confidence

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. At a…

Target, Lowe’s, Sephora, Foot Locker Among Retailers Boosting Black Brands

Retailers across multiple verticals are taking concrete steps to diversify their merchandise mixes with products produced by women, Black people and other…

LVMH, L’Oréal Invest in Social Selling Platform Replika

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms…

Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

This DTC underwear and loungewear brand is getting more intimate with its community by zeroing in on creativity, authenticity and self-expression….

Pinterest Partners with Solution Providers to Streamline Creation of Multiple Unique Ads

Pinterest has created a new badge, Dynamic Creative, that will let advertisers, including retailers, partner with platforms to design performance-driven pins with…