Digital Marketing

Ideoclick Expands Advertising Expertise to Instacart, Walmart and Target

Ecommerce optimization platform Ideoclick has added Instacart, Walmart and Target to its portfolio of supported advertising platforms. The move aims to position…

2021: The Year of Social Advertising

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot…

How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits, which had operated…

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying behavior began shifting. As…

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online…

Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for one main reason: the…

Bluecore Combs Through Browsing Data to Target Shoppers on the Right Channels

Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to operate outside of retailers’…

Amazon Experts: What Does Bezos Move Mean for the Retail Giant?

Jeff Bezos has, for good or ill, long been synonymous with Amazon (that’s what happens when you lead a boundary-breaking company for…

3 Mistakes for Brick-and-Mortar Retailers to Avoid

As the coronavirus pandemic rages on — and with public health experts concerned about a major surge in cases — many brick-and-mortar businesses…

Where Online Shopping Rises, WhatsApp Follows

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset of the COVID-19 pandemic…

Four Customer Experience and Commerce Trends That Will Define 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social…