Digital Marketing

Unilever Leverages Alibaba Cloud To Market To Taobao And Tmall Customers

Unilever is partnering with Alibaba Group’s Alibaba Cloud as it seeks to optimize the brand experience for the e-Commerce shopper journey through…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

Filipino Specialty Supermarket Seafood City To Launch Online Store

Seafood City Supermarket, which sells Filipino specialties and general grocery items in 32 stores in the U.S. and Canada, is rolling out its…

The Key To Relevant Advertising In Times Of Uncertainty

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we have been slowly evolving…

Patagonia Joins REI And The North Face In Facebook Ad Boycott

Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in…

Voice Commerce: Stress Customer Value Both In-Store And At Home

For nearly a decade, the retail industry has been debating whether voice commerce is a passing buzzword or a viable, valuable engagement…

Redefining Influencer Marketing In The New Normal

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events…

LAFCO Achieves Open Rate 3X Higher Than Average With Targeted Loyalty Email Campaign

LAFCO, a fragrance and body care company, has adopted Zinrelo to power its LAFCO Rewards Program. The program offers shoppers multiple point-earning…

Walgreens, AT&T Back Sesame Street’s Bilingual Content For Families Coping With Pandemic

With monetary and collaborative support from Walgreens and AT&T, Sesame Street Workshop has debuted five videos and related assets for its Caring…

ICSC Launches Campaign To Reconnect Retailers And Shoppers

The International Council of Shopping Centers (ICSC) has launched the “Back. Together.” campaign, a marketing and branding initiative to help its members…

Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’

Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have emerged due to the…

Exclusive CEO Q&A: How Hand & Stone Kept Growth Going Even During Shutdowns

Apparently, growth is a hard habit to break — even when a pandemic forces the shutdown of every one of your 465…

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. In…

Bynder Acquires Video Content Management Platform We Adapt

Digital asset management (DAM) platform Bynder has acquired We Adapt, a SaaS creative management platform that enables brands and agencies to automate…

IAB CEO Randall Rothenberg: COVID-19 Has Accelerated ‘Storeless Discovery’

There have been plenty of “new realities” retail brands have had to adjust to over the past few months. The COVID-19 crisis…

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new…

What Marketers Need To Know About Brand Safety And Affiliate Marketing

Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it first emerged as a…

New Shops Feature Lets Retailers Create Single Online Store On Both Facebook And Instagram

The debut of Facebook Shops represents the platform’s latest effort to promote commerce on its Facebook and Instagram networks. Despite Facebook’s 3-billion-user…

Managing Your Marketing Through COVID-19

Private businesses come in all shapes and sizes. Still, none are either too big or too small to avoid the economic impacts…

Fetch Rewards Appoints Former Shipt Exec To CTO Role

Former Shipt CTO David Berk has joined Fetch Rewards in the same role. Berk, who joined Shipt one year before the company…

5 Things To Consider Before You Send A COVID-19 Email

While e-Commerce has surged in the past two decades, in-person transactions have kept retail relevant. But with most stores forced to shut…

1-800-Flowers Partners With Peer-To-Peer Emotional Support Network

1-800-Flowers will join forces with the popular emotional support network Wisdo by offering participation in its Connection Communities for anyone who engages…

Are Today’s Retail Leaders Qualified To Manage The Post-COVID-19 Future?

If the COVID-19 crisis has taught retailers anything, it’s that even the best-laid plans and the most solid projections may need to…