Digital Marketing

Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more…

Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Every year, retail brands miss out on potential revenue to the tune of $18 billion (according to Forrester research) thanks to abandoned…

Connecting CX and Marketing: How to Create Customer-Centric Experiences That Deliver Business Results

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the…

Afterpay Helps Retailers Target Younger Shoppers with Afterpay Ads

Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire and activate shoppers across…

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy,…

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…

To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the real power of these…

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over…

Shutterfly Acquires Spoonflower for $225M, Doubles Down on Home Décor Growth

The home décor market saw significant growth in 2020 as consumers rushed to outfit their homes for remote working and learning. Although…

What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key It’s been a big month for BigCommerce: in the last four…

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather…

A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

In just a few short weeks, retailX will pack a wealth of data, insights and practical advice into two days of keynotes,…

Digital Marketing

Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Connecting CX and Marketing: How to Create Customer-Centric Experiences That Deliver Business Results

Afterpay Helps Retailers Target Younger Shoppers with Afterpay Ads

Consumers Take Control via Conversational Marketing: Why Personalization is Key

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Shutterfly Acquires Spoonflower for $225M, Doubles Down on Home Décor Growth

What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Why Direct-to-Consumer Sales Require Integrated Ecommerce Tools

Beyond BOPIS: How Automated Lockers Solve Multiple Challenges

Recruiting the New Retail Workforce: Higher Wages are Just the Beginning

4 Core Tenets of Ecommerce Success in the Runup to Holiday 2021

Hit List: 5 Brands Augmenting Business Results with Augmented Reality

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