Digital Marketing

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Over the course of the pandemic, brands and retailers felt the pressure to level-up their digital experiences. With stores closed and consumers…

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. After all,…

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with its CPG partners in…

Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role

Eco-friendly retailer Grove Collaborative has named former Amazon executive Jennie Perry as its new Chief Marketing Officer (CMO). Perry will lead the…

Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot Traffic

Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are…

Feedvisor Gives Retailers Tools to Optimize Their Amazon Marketing

AI-driven optimization and intelligence platform Feedvisor has launched its advanced Advertising Optimization and Intelligence platform. The tool aims to solidify Feedvisor’s full-funnel…

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

Nosto Acquires UGC Marketing Platform Stackla

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across…

5 Trends Driving the Future of Ecommerce Innovation

Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today….

The Death of Retargeting and the Advent of In-Session Marketing

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless…

REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion

REI has launched Co-op Studios, an in-house content arm that will produce films, podcasts and editorial programs aimed at creating stories that…

Digital Marketing

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role

Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot Traffic

Feedvisor Gives Retailers Tools to Optimize Their Amazon Marketing

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Nosto Acquires UGC Marketing Platform Stackla

5 Trends Driving the Future of Ecommerce Innovation

The Death of Retargeting and the Advent of In-Session Marketing

REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion

The Great Pivot: 5 Ways Retailers Can Adapt and Grow Their Businesses

How to Measure Meaningful Comps in the Post-COVID Retail World

40% of Consumers Seeking More Healthy Food Options at Grocery Stores

Managing the Complex Requirements of Your Quote-to-Cash Tech Stack

Ten-Day Business Transformation: Panera Bread’s Covid Restart

NRF Retail Converge 2021

retailX 2021

NRF NXT 2021

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