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As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has…
Digital Marketing
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Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and depth of data. A…
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The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance…
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COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury category, the pandemic’s impact…
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While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers…
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Unilever is partnering with Alibaba Group’s Alibaba Cloud as it seeks to optimize the brand experience for the e-Commerce shopper journey through…
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Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…
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Seafood City Supermarket, which sells Filipino specialties and general grocery items in 32 stores in the U.S. and Canada, is rolling out its…
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COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we have been slowly evolving…
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Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in…
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For nearly a decade, the retail industry has been debating whether voice commerce is a passing buzzword or a viable, valuable engagement…
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Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events…
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