Digital Marketing

Verizon Media, Catalina Partner to Deliver User-Level Marketing Insights

Verizon Media has entered a partnership with Catalina that will integrate Verizon Media’s first-party data with Catalina’s sales insights to power new…

The Benefits Of A Referral Program

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found…

MandM Direct Drives 2.4% Revenue Increase with Personalized Real-Time Recommendations

Online discount apparel retailer MandM Direct, which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey,…

Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’

Kroger outlined plans to deliver total shareholder returns of 8% to 10% in 2021 at its virtual Investor Day, held March 31,…

Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points…

Mytheresa Personalization Push Drives Uptick in Conversions, Engagement

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups…

Tommy Hilfiger Names New Global Chief Marketing Officer

Tommy Hilfiger has appointed Alegra O’Hare as Chief Marketing Officer of Tommy Hilfiger Global, effective April 12, 2021. In this role, O’Hare…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. U.S. consumers spent an estimated $14.9…

Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops, a combination marketplace and…

Building Loyalty via Meaningful Online CX: Advice from Clarks, Frederic Fekkai and Hanna Andersson

Every retailer knows the value of a great shopping experience, but actually delivering on this promise can be a tricky challenge —…

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its…

Digital Marketing

Verizon Media, Catalina Partner to Deliver User-Level Marketing Insights

The Benefits Of A Referral Program

MandM Direct Drives 2.4% Revenue Increase with Personalized Real-Time Recommendations

Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’

Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Mytheresa Personalization Push Drives Uptick in Conversions, Engagement

Tommy Hilfiger Names New Global Chief Marketing Officer

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Building Loyalty via Meaningful Online CX: Advice from Clarks, Frederic Fekkai and Hanna Andersson

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

How Multichannel Retailers Can Streamline Finance, Tax and Operations Integration

Only 19% of Apparel Shoppers Sought ‘Made in the U.S.’ Clothing During the Pandemic

Exploring the Future of Retail in a Virtual World

The 5 Criteria That Will Make or Break Your AR Commerce Success

Why It’s Time to Update Your Pricing Playbook

NRF Retail Converge 2021

retailX 2021

NRF NXT 2021

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