Mobile Marketing

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

7 Best Practices in Customer Loyalty for Retail Marketers

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are,…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

The New Consumer Journey: Here’s How Brands Can Ride Ahead

The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see an ad for sunglasses…

Boardriders Debuts Quiksilver Mobile App in 7 European Markets

Boardriders, parent company of brands including Billabong and Roxy, has launched the Quiksilver app in seven European countries: France, Germany, Italy, the…

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration…

Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement tactics may have been…

How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s…

UPDATE: Supreme Court Upholds TikTok Ban, Shutdown Probable as Early as Sunday

[Update as of Jan. 17, 2025] The Supreme Court has unanimously upheld the law forcing TikTok to sell itself to a U.S….

How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App

The customer-facing mobile app for Dick’s Sporting Goods has come a long way since its debut in 2021. Initially focused on providing…

Why David’s Bridal’s New Media Network is Key to its Post-Bankruptcy Future

Most retail segments have several pillar retailers that rule the vertical. Think about apparel, furniture, grocery and even more niche segments like…

Amazon Launches Advertising Service for Retailer Apps, Websites

Amazon has unveiled a new offering — the Retail Ad Service — which will allow any retailer to easily offer advertising on…

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