Mobile Marketing

Petco Launches Retail Media Network

Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce, desktop and mobile platforms….

PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

PDI, a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy mobile app, which drivers…

Win Customers and App Downloads with App Clips

If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers Forcing…

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and EVP of Content and…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits, which had operated…

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying behavior began shifting. As…

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online…

Where Online Shopping Rises, WhatsApp Follows

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset of the COVID-19 pandemic…

Best Strategies for Engaging the Lucrative Millennial Market

They’re a force to be reckoned with and still somewhat maligned. Millennials — the age cohort generally agreed to have been born…

Walmart Unveils Reimagined Store Design Emphasizing Digital Shopping Experience

Walmart has unveiled a reimagined store design, with a new look and feel that focuses on a digitally enabled shopping experience. Developed…

Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new…

ERP vs. PLM: A Step-by-Step Guide to Spot the Right Investment for You

Payments Tech Guide: How to Keep Up with Demand for Convenience, Contactless and BNPL

Transforming Retail: Navigating the Next Era of Store Design & Experience

In-Store Convenience Sales Rose 1.5% in 2020

Easing Shopper Uncertainty & Reinforcing Brand Value with Video-Powered Experiences

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NRF Retail Converge 2021

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retailX 2021

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