Mobile Marketing

How Retailers can get their Mobile Marketing Programs Holiday-Ready

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer…

Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert

Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of brushes. As an online…

American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School

They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat map program — to…

Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset

Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which this year was extended…

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

7 Best Practices in Customer Loyalty for Retail Marketers

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are,…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

The New Consumer Journey: Here’s How Brands Can Ride Ahead

The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see an ad for sunglasses…

Boardriders Debuts Quiksilver Mobile App in 7 European Markets

Boardriders, parent company of brands including Billabong and Roxy, has launched the Quiksilver app in seven European countries: France, Germany, Italy, the…

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration…

Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement tactics may have been…

How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.