Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.
Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. By incorporating Stackla’s market intel and deep expertise in UGC, brands using Nosto to create one-of-a-kind shopping experiences will be able to automate how they curate and publish high-converting content.
Nosto will soon offer Stackla’s AI-powered platform to brands, helping enable them to:
- Automate the discovery, curation, management, publishing and optimization of UGC;
- Centralize all digital assets to build rich libraries available to all relevant teams;
- Leverage AI-powered content curation and recommendations to continuously publish better content with less effort; and
- Build their own creator communities to grow content and customer loyalty.
“Brands are struggling to create enough engaging and diverse content to deliver the types of authentic, personalized experiences consumers expect,” said Jim Lofgren, CEO at Nosto in a statement. “By pairing Stackla’s unrivaled UGC platform with Nosto’s leading commerce experience platform, we can solve this problem for brands, giving them the ability to create more meaningful shopping experiences that drive results.” In addition to retailers, Stackla also serves businesses in the travel and hospitality, education, CPG, food and beverage, automotive and leisure industries. Stackla’s current portfolio of clients includes Canon, Lush Cosmetics, Trek Bicycle, Kathmandu and Nintendo