Using the CitrusAd platform, Petco’s vendors will now have the ability to launch sponsored product and display media campaigns to increase sales and reach new customers. Participation is available either as a managed service or in a self-serve capacity. The platform’s real-time relevancy engine, combined with Petco’s first-party data, will enable marketers to target ads to relevant consumer segments. Brands will be able to run and measure awareness, activity, engagement, conversions and return on ad spend themselves through the CitrusAd dashboard.
“As part of our mission to improve the lives of pets and pet parents, partnering with CitrusAd will help Petco provide a more personalized shopping experience as our customers embark on their pets’ health and wellness journeys,” said Darren MacDonald, Chief Digital and Innovation Officer at Petco in a statement. “CitrusAd’s retail media technology will help our vendors reach Petco’s strong ecosystem of pet parents and educate them on the products and merchandise that meet their pets’ specific needs.”