Global fast-fashion e-retailer SHEIN will be hosting its second-annual virtual music festival, “SHEIN Together Fest” on May 2, 2021, celebrating its Light-a-Wish campaign with a $300,000 donation to three charities chosen by its community. Streamed via SHEIN’s free app, the online event aims to “bring people together in celebration of love, music and fashion,” the company said in a release.
The Light-A-Wish campaign launched in late December 2020, calling upon the SHEIN community to elect three causes that meant the most to them. Over the course of the campaign, more than 10 million people visited the Light-a-Wish page and 2 million made a wish for their top cause — ultimately choosing racial justice, at-risk children and climate. As a result, SHEIN will donate $100,000to each partner, including NAACP (LDF), Together We Rise and Ecologi. SHEIN will announce the next phase of its philanthropic program this May.
“Last year SHEIN Together helped unite 1.8 million SHEIN fans to raise awareness and funds for COVID relief,” said Molly Miao, Chief Marketing Officer of SHEIN in a statement. “The overwhelming response that SHEIN Together received last year has inspired us to continue our philanthropic efforts and give back to our community. This year, we are thrilled to have such a diverse lineup of talent to help us celebrate the Light-A-Wish campaign.”
This year, the SHEIN Together livestream music showcase begins May 2at2 p.m. Pacificand will be hosted by Erin Lim Rhodes, with performances by Nick Jonas, Steve Aoki, Maren Morris, Tinashe and Lunay.
Last year, the 2020 SHEIN Together virtual event featured performances, celebrity segments and special influencer appearances by Katy Perry, Lil Nas X, Rita Ora, Doja Cat, Yara Shahidi, Storm Reid, Madelaine Petsch, Vanessa Morgan, Kimberly Loaiza, Sofia Wylie and Tyler Cameron. The event raised funds for the COVID-19 Solidarity Response Fund for WHO powered by The United Nations.