Social Media Marketing

Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert

Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of brushes. As an online…

Inside the Bob’s Discount Furniture Reality Show: Couples Clash to Create Marketing Magic

Of course you love your partner. But do you trust their taste? This question — familiar to anyone who has had a…

American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School

They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat map program — to…

Streaming-Friendly Live Shopping Channel to Offer ‘Black Friday Every Day’ Pricing

BLCK, a live shopping channel designed for streaming TV, will air creator-led shoppable product shows and interactive deals across platforms including Roku,…

The Top 10 Legal Risks Impacting the Value of a Retail Brand

Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not…

Social Media Shopping: Overcoming the Trust Gap

Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing. The premise is simple:…

Harry’s Promotes Veterans’ Mental Health with ‘Got Your 6’ Campaign

In military jargon, “got your six” means “I’ve got your back,” and Harry’s is putting actions behind those words: The men’s grooming…

Beyond the Registry: Rethinking the Path to Purchase for Modern Parents

The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a store, scan a list…

From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality

Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require retailers to prioritize mobile…

Make Your Store Influencer-Ready: Design Choices that Drive Foot Traffic and Social Engagement

The power of social media influencers is impossible to ignore in today’s digital age, with over half of Gen Z using TikTok…

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference…

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