Social Media Marketing

LivePerson Launches Instagram Integration to Help Improve Social Media Messaging

Conversational solution provider LivePerson has integrated Instagram messaging into its Conversational Cloud platform. This new feature can help retailers create meaningful messaging…

Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 on gifts, holiday items…

RIC20 Recap: Speakers Provide Answers to Five Pressing Questions

Everyone in retail has Big Questions: What will this holiday season be like? Will the coronavirus surge in the cold weather, and…

Fabletics Exec Reveals Key Strategies Behind 150% YoY Pinterest Growth

Advertising on Pinterest has provided a dramatic success story for Fabletics, including 150% year-over-year growth in 2019, but it wasn’t an overnight…

CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success

Marketing and communications are two sides of the same coin, but their respective teams are often at odds within retail companies. Marketers…

Tune Up Your Tone Of Voice On Social

Remember when you were a sassy little kid and your mom would tell you to “watch your tone of voice”? That’s actually…

Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new…

Lowe’s Partners With Top Designers To Bring New York Fashion Week ‘Home’

Iconic fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano might seen an odd fit for a retailer that sells circular saws…

Retail Lessons From China: Innovation, Resilience And Recovery

Non-essential retailers around the world have been devastated by COVID-19, with many experiencing everything from store closures to unprecedented drops in sales….

Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions…

How 3D Standards Will Simplify Image Creation And Usage In Retail

Practically everyone agrees that 3D imagery, whether it’s simply placed on a screen or is part of an augmented reality experience, provides…

Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often…