Social Media Marketing

How Adore Me is Driving Awareness Around Social Algorithm Bias

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4…

Facebook Tests New Functionalities for In-Stream Video Ads

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options…

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and EVP of Content and…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online…

Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for one main reason: the…

LivePerson Launches Instagram Integration to Help Improve Social Media Messaging

Conversational solution provider LivePerson has integrated Instagram messaging into its Conversational Cloud platform. This new feature can help retailers create meaningful messaging…

Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 on gifts, holiday items…

RIC20 Recap: Speakers Provide Answers to Five Pressing Questions

Everyone in retail has Big Questions: What will this holiday season be like? Will the coronavirus surge in the cold weather, and…

Fabletics Exec Reveals Key Strategies Behind 150% YoY Pinterest Growth

Advertising on Pinterest has provided a dramatic success story for Fabletics, including 150% year-over-year growth in 2019, but it wasn’t an overnight…

CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success

Marketing and communications are two sides of the same coin, but their respective teams are often at odds within retail companies. Marketers…

Tune Up Your Tone Of Voice On Social

Remember when you were a sassy little kid and your mom would tell you to “watch your tone of voice”? That’s actually…

ERP vs. PLM: A Step-by-Step Guide to Spot the Right Investment for You

Payments Tech Guide: How to Keep Up with Demand for Convenience, Contactless and BNPL

Transforming Retail: Navigating the Next Era of Store Design & Experience

In-Store Convenience Sales Rose 1.5% in 2020

Easing Shopper Uncertainty & Reinforcing Brand Value with Video-Powered Experiences

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NRF Retail Converge 2021

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retailX 2021

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