Social Media Marketing

Harry’s Promotes Veterans’ Mental Health with ‘Got Your 6’ Campaign

In military jargon, “got your six” means “I’ve got your back,” and Harry’s is putting actions behind those words: The men’s grooming…

Beyond the Registry: Rethinking the Path to Purchase for Modern Parents

The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a store, scan a list…

From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality

Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require retailers to prioritize mobile…

Make Your Store Influencer-Ready: Design Choices that Drive Foot Traffic and Social Engagement

The power of social media influencers is impossible to ignore in today’s digital age, with over half of Gen Z using TikTok…

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference…

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called “Color E.l.f.nalysis.” The free…

Loyalty is a Number. Fandom is an Energy.

Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall short. Loyalty is structured….

Pacsun Follows the Music with Capsule Collection and Pop-Up at NYC’s Governors Ball

Pacsun, which created a “Roadside Stand”-style pop-up at Coachella in April 2025, followed the music eastward to New York City for the…

Lowe’s Creates Creator Network, Partners with MrBeast for Kickoff

Lowe’s has introduced its first Creator Network, giving creators/influencers the opportunity to share project-driven stories that build affinity both for Lowe’s and…

What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between…

TJ Maxx to Award Sponsorships to 10 ‘True Original’ Women

TJ Maxx has launched the You Sponsored by TJ Maxx program, which will award 10 women designated as “True Originals” with custom…

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