Social Media Marketing

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…

How The Brand Closet Showroom Social Concept Amplifies the Best of Physical Retail

To create a brick-and-mortar experience that is engaging and, most of all, differentiated from its digital counterpart, brands and retailers need to…

The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Years ago when I and my team were first putting the GRIN platform together, a lot of brands were doing influencer marketing,…

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Over the course of the pandemic, brands and retailers felt the pressure to level-up their digital experiences. With stores closed and consumers…

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to…

Nosto Acquires UGC Marketing Platform Stackla

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across…

5 Trends Driving the Future of Ecommerce Innovation

Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today….

How Adore Me is Driving Awareness Around Social Algorithm Bias

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4…

Facebook Tests New Functionalities for In-Stream Video Ads

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options…

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and EVP of Content and…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online…

Social Media Marketing

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

How The Brand Closet Showroom Social Concept Amplifies the Best of Physical Retail

The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Nosto Acquires UGC Marketing Platform Stackla

5 Trends Driving the Future of Ecommerce Innovation

How Adore Me is Driving Awareness Around Social Algorithm Bias

Facebook Tests New Functionalities for In-Stream Video Ads

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Why Direct-to-Consumer Sales Require Integrated Ecommerce Tools

Beyond BOPIS: How Automated Lockers Solve Multiple Challenges

Recruiting the New Retail Workforce: Higher Wages are Just the Beginning

4 Core Tenets of Ecommerce Success in the Runup to Holiday 2021

Hit List: 5 Brands Augmenting Business Results with Augmented Reality

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