Social Media Marketing

PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom

Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than ever. With an overwhelming…

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

Inside Primark’s Playbook for Winning the U.S.

In the nearly 10 years since Primark first landed on U.S. shores, the Dublin, Ireland-based retailer has been on a slow but…

Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators

Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators to engage across the…

Instacart Tightens TikTok Retail Media Integration

A new Instacart integration with TikTok will enable select CPG advertisers to tap into the grocery services platform’s first-party retail media data,…

Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events

The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that can make or break…

Meta Debuts Customizable AI Agent to Help Brands Close the Sale

In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms, Meta has unveiled a…

Sephora Launches Platform for Creator-Curated Digital Storefronts

Sephora has debuted My Sephora Storefront, an affiliate platform that gives U.S. influencers a new opportunity to build shoppable digital storefronts and…

What U.S. Retailers can Learn from China’s Social Commerce Success

In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global rivals like Hasbro and…

Gen Z May be Digital-First, but They’re Also Fans of In-Person Retailing

If your mental image of Gen Z is a bunch of teenagers glued to their devices, you’re only half right: time has…

Petsense Celebrates 20 Years with Nearly $1 Million in Shelter Donations

Petsense by Tractor Supply is marking two decades with its “20th Birthday PAWTY” this month, highlighting nearly $1 million in donations to…

Are Influencers Losing Value or is Your Business Leaving Impact on the Table?

Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What was once considered a…

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