- 2 weeks ago
When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve customer engagement across channels,…
Social Media Marketing
- 2 weeks ago
By many measures, malls and shopping centers are weathering retail’s current rough seas just fine. Total U.S. mall occupancy rates have essentially…
- 3 weeks ago
Exclusive Q&A with Pair Eyewear Co-Founders Sophia Edelstein and Nathan Kondamuri Kids’ eyewear was a segment crying out for disruption, according to…
- 4 weeks ago
Recession Worries May Put Performance Pressure On Marketers…
- 5 months ago
Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC) — the company even…
- 6 months ago
Bump Boxes, which offers pregnancy and baby products to expectant mothers via subscription boxes, has leveraged AI to drive its Facebook and…
- 7 months ago
Influencer marketing has proven to be tailor-made for the highly visual, trend-oriented fashion and beauty industries. In fact, 30% of all influencer…
- 1 year ago
As retail and social media channels increasingly intertwine, the concept of “social commerce” is making its mark. One strong example is Poshmark,…
- 1 year ago
For the second year in a row, Saks Fifth Avenue launched a Holiday Gift Guide chatbot on Facebook Messenger. The Saks team…
- 1 year ago
Social media’s impact on retail has been well-documented: as many as 76% of consumers have purchased a product they saw in a brand’s social…
- 2 years ago
Social media is no longer just a place for building brand awareness or loyalty: it’s another potential storefront, a frontier where the…
- 2 years ago
Social media has raised the stakes of retail customer service: 81% of shoppers say social media has increased accountability for brands, and only 8%…
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