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The retail industry is relentlessly innovative. And in these times of global uncertainty, retailers must be responsive to change and prepared to…
Social Media Marketing
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Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…
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Inmar Intelligence has introduced the Retail Cloud suite of media, incentives and commerce solutions, which can help retailers create a seamless omnichannel…
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The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect…
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Register For This Webinar: August 12th at 2:00 PM ET Numerous industry experts have commented that COVID-19 hasaccelerated many existing retail trends,…
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Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the…
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As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has…
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Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…
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Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in…
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Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…
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Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. In…
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Digital asset management (DAM) platform Bynder has acquired We Adapt, a SaaS creative management platform that enables brands and agencies to automate…
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