Advertisement

Avenue, Now Digital-Only, Secures Physical Sites For Returns

Plus-size women’s apparel brand Avenue, which closed its brick-and-mortar stores following its August 2019 bankruptcy, will nevertheless be able to offer shoppers physical locations where they can return products. The now digital-only retailer, which was purchased by City Chic in October 2019, has selected Happy Returns to manage its returns and reverse logistics. The solution provider operates a nationwide network of 700 Return Bars.

“Offering our shoppers Happy Returns for returning online purchases is a core part of our digital-only strategy,” said Phil Ryan, CEO of Avenue in a statement. “We expect Happy Returns’ solution for returns in person will help us succeed without a physical presence.”

Happy Returns clients include both online and omnichannel retailers, such as American Giant, Cuts Clothing, Draper James, Everlane, Hips & Curves, REVOLVE and Rothy’s.

Advertisement

Featured Experience

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: