Casey’s General Store Adopts Merchandising Platform To Improve Sourcing Capabilities

  • June 22, 2020 at 3:14 PM EDT
  • By Bryan Wassel
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Casey’s General Stores has partnered with RangeMe to upgrade its merchandising capabilities. Casey’s will use the platform to streamline and scale its current product sourcing initiatives, and leverage industry insights to keep an eye out for innovative new products.

“Our diverse guest mix means we are continually looking for new products and evaluating our product mix to ensure we are aligning what’s on our shelves to reflect the preferences and needs of our guests,” said Tom Brennan, Chief Merchandising Officer at Casey’s General Stores in a statement. “By signing on with RangeMe, we are excited at the potential to strengthen Casey’s as a destination where consumers know they can find the best and most relevant products at a great value.”

Casey’s adoption of RangeMe will provide stores with increased direct access to suppliers and products, helping them customize local assortments. The convenience retailer also will gain access to more than 150,000 suppliers through the platform.

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