AEO Revamps Tiered Loyalty Program To Build Engagement

  • June 26, 2020 at 4:07 PM EDT
  • By Bryan Wassel
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AEO is rolling out a redesigned Real Rewards customer loyalty program for both the American Eagle and Aerie brands. The retailer seeks to simultaneously simplify and personalize the experience of the points-based program by offering three levels of membership that earn points faster than before.

Shoppers receive a varying number of points for every dollar spent, based on their membership level. All tiers receive: a minimum $5 reward for every 1,250 points earned, Aerie Days member bonus offers and access to members-only sales and events. Qualification details and supplemental rewards for each level include:

  • Level 1: Baseline members earn 10 points for every $1 spent, with additional rewards including free shipping over $50 and a 15% off birthday coupon;
  • Level 2: Members who spend $150 or more per year earn 15 points for every $1 spent and have their birthday coupon upgraded to 20% off; and
  • Level 3: Members who spend $350 or more per year earn 20 points for every $1 spent, gain access to free shipping and returns on any purchase and receive a 25% off birthday coupon.

AEO shoppers also can sign up for a Real Rewards credit card, which offers perks such as automatically starting with Level 2 benefits; a 20% discount off the cardholder’s first purchase and an extra 10% off every day; free shipping and returns on all purchases; and a Pick Your Own Sale Day, plus additional exclusive sales.

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