Loyalty

Loyalty is a Number. Fandom is an Energy.

Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall short. Loyalty is structured….

5 Ways to Meet the New Rules of Branding in an AI-First Retail World

AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen faster. What used to…

How Curacao Meets Hispanic Customers’ Many Retail Needs, From Financing to Streamlined Export

Curacao is a big box-style retailer specializing in serving Hispanic consumers in California and the Southwest, but it’s more than that —…

How to Make Subscription Commerce a True Win-Win Value Exchange

SubSummit 2025 provided the ultimate deep dive into subscription commerce — the many things it can do (and the few that it…

Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond

For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their behaviors (e.g. spending more…

Listen Now: How DSW is Navigating a New Era of Engagement

The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and social media — not…

REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor…

Make Customer Data Work for You – the Right Way

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something…

Battle of the Retail Giants Comes Down to Amazon’s ‘Why’ vs. Walmart’s ‘And’

Earlier this spring, Amazon and Walmart released investor updates within one day of each other that presented an interesting juxtaposition of how…

Hyper-Personalization Strategies Any Retailer Can Try

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is…

Lowe’s Enhances Marketplace Offerings

Lowe’s has partnered with marketplace technology provider Mirakl to accelerate the growth of the online marketplace it launched in December 2024. Since…

7 Best Practices in Customer Loyalty for Retail Marketers

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are,…

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