Wine Enthusiast an online source for wine accessories, storage, information, wine education, events and travel, is an early adopter of Review Champion that has seen a 5% increase in organic search traffic on its site.
PowerReviews and SLI added new search and filtering capabilities to nearly 10,000 reviews on Wine Enthusiast’s site. Now, consumers can easily search and sort reviews for details specific to what they are looking to purchase. Wine Enthusiast shoppers can also now buy products directly from the user review landing pages, as well as from the main product page. Review Champion delivers in-depth data to Wine Enthusiast, enabling it to track sales made from Review Champion-enabled pages and make adjustments to further augment sales and marketing efforts, such as utilizing particular keywords and descriptions on their product pages that can be easily found by visitors and search engines.
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“Since implementing Review Champion, we are seeing user reviews become an even more integral part of the buying process,” said Glenn Edelman, VP of Marketing, Wine Enthusiast. “Our customers can now more easily research our products based on feedback from their peers, which can be instrumental in turning a skeptical prospect into a buyer.”
