Sears and Kmart Enhances Customer Rewards Programs

  • July 26, 2010 at 5:55 PM EDT
  • By Mike Santos
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Sears Holdings recently announces enhancements to the Sears  and Kmart loyalty programs. A new consumer survey, commissioned by Sears and Kmart, revealed that a majority (81%) of Americans remain generous at heart and admit that if they received a large sum of money, such as a prize or gift, they’d likely donate a portion of the funds to a charity, non-profit or other aid organization.

To celebrate the upcoming first anniversary of Shop Your Way Rewards, Sears and Kmart have announced the Shop Your Way Rewards ‘What Would You Do with One Billion Points?’ contest, to give one lucky, loyal customer the chance to win up to one billion Shop Your Way Rewards points — half to keep and the other half to donate to charity.

The contest, which started July 14, offers Shop Your Way Rewards members the chance to enter by submitting a 45-second personal video message describing what they would do with One Billion Points. All videos will be posted online at http://www.billionpoints.com, where America will vote to determine the winner.

The prize pool will start at 100 million points, and for every video submitted, another 10,000 points will be added – up to one billion points. The contest winner will take home 50% of all of the points in the prize pool, and they will also decide how the remaining 50% of the points will be donated to charity.

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“The Shop Your Way Rewards program allows us to better recognize and reward our customers. Our program also gives our customers the ability to earn and redeem points across the areas of our business – from appliances and electronics to kids apparel to automotive,” said Sears Holdings Operating & Support Businesses EVP Scott Freidheim, in a press release.” The…contest is a fun way to engage our more than 17 million members while also giving them the opportunity to help others — in a very big way.”

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