Bed Bath & Beyond Hires Ascena Veteran To Head Omnichannel Initiatives

  • September 3, 2020 at 9:55 AM EDT
  • By Bryan Wassel
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Bed Bath & Beyond has appointed Wade E. Haddad as SVP of Real Estate and Construction, to spearhead the company’s store optimization strategy, which will be a key part of its previously disclosed restructuring plan. He will lead an enterprise-wide team across all banners to manage the retailer’s property portfolio and establish a network to support omnichannel services such as buy online, pickup in-store (BOPIS), curbside pickup and same-day delivery.

“We have taken a number of important steps to unlock value from our real estate portfolio, while better harnessing our stores to deliver for customers through new services such as BOPIS and curbside pickup,” said John Harmann, COO of Bed Bath & Beyond in a statement. “Our store optimization and real estate strategy will allow us to serve our customers even better in the future, and support our efforts to build a sustainable, durable business model.”

Haddad brings more than 25 years of real estate experience, most recently as SVP of Real Estate & Store Development at Ascena Retail Group. He has also held roles at Ann Inc., Klinger Advanced Aesthetics, Bieri Company and The Taubman Company.

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