Instacart has introduced Mobile Checkout, a service that will allow shoppers to pay for their orders with their mobile phones. Using NFC technology, the service, being offered in partnership with card issuing platform Marqeta, will be made available anywhere credit cards are accepted through Google Pay or Apple Pay.
“We’ve heard from shoppers that they would like an easier way to pay with their phone, instead of relying on a physical payment card that can get lost or buried in their wallet,” said Kevin Henrikson, VP of Shopper Engineering at Instacart in a statement. “For new shoppers, it will also significantly shorten the time frame before they can begin shopping — with a mobile payment option, new shoppers can go from signing up to their first shop in as little as a few hours.”
The Instacart Mobile Checkout option is currently available in select regions and will roll out to all shoppers in coming months. Instacart partners with 350 national, regional and local retailers to provide delivery and click-and-collect services, delivering from more than 25,000 stores across more than 5,500 cities in North America.