The Episerver Intelligence Cloud helps retailers cohesively group Idio and Episerver’s web site personalization functionality, including advanced web site content and product recommendations, email content, personalized search and navigation, visitor intelligence and a customer data platform.
The Episerver Intelligence Cloud helps retailers with:
- AI-based personalization designed to show the most relevant content to an individual based on who they are, what they are looking for and where they are in the buyer journey;
- The problem of having too much data to analyze and use in order to anticipate next steps. Episerver AI can help companies grow their business without growing their workload;
- Improving marketers’ and merchandisers’ understanding of the emerging needs of their customers to show the next-best content, event or product for them; and
- Evaluating site content. The solution audits, analyzes and adapts to existing site content to understand how relevant a piece of information is to a specific individual, and it provides suggestions on content gaps and metrics on content performance.