Magento Integrates Product Recommendations With Its Web Page Building Tool

  • June 18, 2020 at 8:09 AM EDT
  • By Bryan Wassel
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Magento has integrated the Product Recommendations feature for Magento Commerce with its content creation tool, Page Builder. Retailers can now use the platform to drag and drop recommendation units to any position within e-Commerce store content that has been created with Page Builder.

The feature aims to help retailers show specific recommendation types for various customer segments by using “dynamic blocks” within Page Builder. This can simplify the task of creating a store page by eliminating the need for coding with HTML or CSS in favor of a drag-and-drop interface.

The new integration’s capabilities include:

  • Adding recommendation units to content including pages, blocks, dynamic blocks and individual fields;
  • Assigning dynamic blocks to specific consumer segments, which can help retailers offer different selections for different kinds of customers; and
  • Customizing recommendation units to match a retailer’s own brand, including by adding borders, colors and custom headings.

Product Recommendations, which was released in April, is powered by Adobe Sensei. The feature helps retailers improve product discovery by using AI and machine learning to deliver relevant products throughout the shopping journey.

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