Personalization

All the Feels: How Mood will Underpin Future Consumer Spending in Retail

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not…

How AI is Ushering in the Future of Interactive Commerce

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like…

Puma Sees 19% Bump in AOV Following Shift to Google Cloud

Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online experience with enhanced personalization…

‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization…

Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. 29, 2024….

How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important…

Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood…

4 Key Point-of-Sale Trends for 2024

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. The centrality of the…

Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio

Authentic, formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and search capabilities across its…

Klarna Adds Login that Gives Consumers Control Over Which Data Points They Share

Payments platform Klarna has expanded its “Sign in with Klarna” service to 23 countries, including the U.S. and UK, following a test…

Using AI to Build a More Creative, Strategic Future for Marketers

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. We know that…

With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers…

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