Zoovu Helps Retailers Drive Conversions Through Conversational Search Options

  • May 21, 2020 at 8:19 AM EDT
  • By Bryan Wassel
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Zoovu, an AI-powered conversational search platform, can help retailers guide shoppers to the products or content that are most relevant to their needs. The conversational search program uses AI to understand and predict what customers need, helping them increase customer satisfaction and conversation.

The platform can optimize paths to purchase across multiple channels, including web, kiosk, chat, and voice platforms, in real time. The software asks needs-based questions to that can help retailers off the right item, or offer the next-best thing if it’s not available.

Retailers can also gain access to real-time insights to control and predict demand through the platform. Zoovu enables companies to not only see what customers bought, but why they did so and what questions were most effective in driving that conversion.

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