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DICK’S Second ‘House of Sport’ Store Features Wellness Destination and ‘House of Cleats’

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DICK’S Sporting Goods unveiled its second DICK’S House of Sport concept in Knoxville, Tenn., on June 4. The new location boasts multi-sport experiences inside and outside the store, broad integration with the community, elevated customer service and enhanced technology for ease of connection with the brand.

The store features a 24,000-square-foot outdoor turf field and running track, a rock-climbing wall, a batting cage with HitTrax technology, golf hitting bays with TrackMan simulators, a putting green, a “House of Cleats” that will seasonally rotate product, a health and wellness destination to help customers with recovery and well-being, and a consolidated service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes.

Earlier in 2021, the company opened its first-ever DICK’S House of Sport location in Victor, N.Y. The retailer will use these stores as research and development labs, to test new concepts and ideas that can then be applied to inform strategies across its store fleet.

This month, DICK’S will continue its expansion efforts by opening one relocated DICK’S Sporting Goods store, two newly redesigned Golf Galaxy locations, three Warehouse Sale stores and experiential in-store Soccer Shops in select locations. Following the store openings, DICK’S will have 731 DICK’S Sporting Goods stores in 47 states and 98 Golf Galaxy stores in 35 states.

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