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Bloomingdale’s New Store Concept Embraces Fan Nickname — Bloomie’s

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Bloomingdale’s will open its first Bloomie’s concept store on August 26, 2021, in Fairfax, Va. With a smaller, curated approach, Bloomie’s will feature an evolving product lineup, a new tech-enabled stylist service model and a restaurant.

“Bloomie’s has always been a term of affection from our loyal customers,” said Tony Spring, CEO of Bloomingdale’s in a statement. “Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient and unexpected way. We’ve been part of the Washington, D.C., metro area community for decades, and we are excited to welcome new and longtime customers to Bloomie’s to be the first to shop this fresh and casual experience.”

The first Bloomie’s location in Fairfax’s Mosaic District shopping center will be 22,000 square feet and feature an “an approachable mix of the top designers customers already love with the emerging labels they need to know,” across women’s and men’s fashion and accessories as well as eyewear, beauty and fine jewelry. Fresh product will arrive multiple times per week and rotating carts in the store will feature unexpected finds designed to offer customers something new every time they visit.

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Service and convenience will be front and center, with easy returns from any channel at the Returns Dropbox, as well as buy online for in-store or curbside pickup all centralized at “The Front Desk at Bloomie’s.” The location also will offer personalization, customization and alteration services.

Already a cornerstone of Bloomingdale’s stores, stylists will be at the core of the Bloomie’s service-driven experience. They will provide human expertise, delivering personalized guidance to shoppers across all categories and empowered by technology. Each stylist is equipped with digital selling capabilities, allowing them to access special finds for customers outside of Bloomie’s — from nearby Bloomingdale’s stores to the 59th Street flagship in New York City — as well as enabling them to work with Bloomingdales.com customers digitally. The tech-enabled experience continues in the fitting rooms, where customers can request assistance with the push of a button.

Bloomie’s also will feature the newest location of Washington, D.C.-area favorite Colada Shop, which will serve its full menu of signature cocktails, coffee and colorful Cuban bites. Visitors can enjoy their meals throughout the day, both inside the restaurant or at an outdoor patio seating area.

The Bloomie’s store experience interprets the iconic Bloomingdale’s aesthetic in a fresh and unexpected way through innovative new design concepts. The layout and flow of the store drives customer discovery, where Bloomie’s will curate rotating trends, highlight must-have items and host activations. A punched-up color palette brings the story of Bloomie’s to life, and large windows bring light into the space and connect the experience to the vibrant Mosaic District outside. Bloomie’s’ fitting rooms also intend to make a design statement, with a monochromatic pale blush coloration and color block stripe.

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