Sam’s Club is re-introducing its in-store sampling and demo program, Taste & Tips, following a COVID-19-induced hiatus that began in March 2020. Officially re-launching this week, Taste & Tips initially will be limited to weekends, only offer limited quantities and use new safety measures such as sealed samples.
“Over the past year, our members’ shopping behaviors have evolved,” said Megan Crozier, Chief Merchandising Officer of Sam’s Club in a statement. “Today, more than ever, members want to do more than just shop when they come to our clubs — they want to have an experience. In addition to the return of Taste & Tips, we’ve planned new, immersive sampling experiences that add even more excitement to our clubs.”
One of those new experiences is the first-ever Member’s Mark Summer Eats Food Truck, which will tour the central U.S. this summer offering tastes of Sam’s Club’s private brand, Member’s Mark. The event will take sampling out of the club and into the parking lot, with a food truck serving up hearty helpings of popular Member’s Mark foods, including cheeseburgers and ice cream bars.
Additionally, Sam’s Club is testing new ways to sample items, such as roaming events that bring sampling directly to members as they check out, visit the member services desk or use Sam’s Club Curbside Pickup.