After liquidation and the sale of its trademarks and intellectual property in August 2019, the Charming Charlie brand has returned with the opening of its first physical store at the Cumberland Mall in Atlanta.
The women’s apparel and fashion accessories retailer plans to open additional store locations in markets across the country through the rest of 2020 and into early 2021. The openings had originally been planned for March 2020 but were delayed due to the COVID-19 crisis.
“We’re back solely because of our fans, and we’re exceptionally proud to be reopening at one of Charming Charlie’s original locations at the Cumberland Mall,” said Steve Lovell, president of Charming Charlie in a statement. “With the opening of this new store, it’s important for us to express that our first priority is ensuring the health and safety of our associates and customers as we reopen. It’s at the heart of every decision we make.”
After filing for bankruptcy last summer, the brand shuttered all 261 of its stores and sold its intellectual property assets for approximately $1.1. million to CJS Group LP, a real estate investment company owned by Charming Charlie founder Charlie Chanaratsopon.