Eddie Bauer is following the lead of other top retailers and getting into the rental business with the launch of a new program that will allow customers to rent its technical apparel and gear at “a fraction of the full retail price.”
In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors)launched its own gear rental program.
With rental becoming increasingly popular among today’s conscious consumers, Eddie Bauer’s new program is still a solid bet. The retailer’s rental offerings can be shipped anywhere in the contiguous U.S. and will include technical rainwear, insulated parkas and ski jackets, fleece, leggings and joggers, UPF tops and bottoms, boots, hikers, tents, sleeping bags, day packs and more.
“Adventure should be self-prescribed “It looks different to everyone, and living your adventure can take many formsThrough our first rental program, we hope to reach even more people, offering them the gear, apparel and resources they need to get outside — whether it’s a hike in their local state park or a backpacking trip they’ve been planning all year.”
2021 is shaping up to be a big year for Eddie Bauer — in May the brand was acquired by management firm Authentic Brands Group (ABG) and its SPARC Group joint venture with mall operator Simon Property Group; and this fall, Eddie Bauer apparel will make its debut at 500 Kohl’s locations across the U.S.