Experience Insiders: 1-800-Flowers is Building a Digital Community

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Like many businesses, 1-800-FLOWERS, Inc., has had to rethink its role in customers’ lives, especially during holidays and landmark moments. Tapping into its history as a family-run business, the evolved mission was clear: to allow people to connect with each other and show love…anywhere and at any time.  

During the premiere of our new series, Experience Insiders, 1-800-FLOWERS, Inc. CEO Chris McCann shares how the company assessed and improved its omnichannel customer experiences to build a vibrant community. From personalized products to livestreamed flower arranging classes, 1-800-FLOWERS, Inc., and its family of brands are thinking beyond one-time flower deliveries and are prioritizing long-term loyalty.


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