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Retail Reset

A Virtual Forum Addressing COVID-19 Recovery Strategies

How Retailers Can Reset The Gameboard

Brian Gregg on Retail Reset
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Disruption is hitting the retail industry at an overwhelming pace. Although retailers are struggling to keep up with new trends and consumer preferences, Brian Gregg, who is a senior partner at McKinsey and co-leader of North America’s Marketing & Sales Practice, believes this is an opportunity for retailers to “reset the gameboard.” During this Retail Reset conversation, we get to the heart of what that means and how brands can tackle the new shock to loyalty.

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