Retail Reset

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Keeping A High-Touch Business Viable During A Crisis

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The 465-storefront Hand and Stone Massage franchise closed all spa between March 15 and April 1, as a result of the COVID-19 crisis, explained CEO Todd Leff. By May 20, as states are lifting their quarantines, approximately 120 spas have reopened.

Leff and his team have stayed engaged with therapists and other employees by offering virtual training and continuing education; and as a result, they have reinstated as many as 80% of the franchise employees in the stores that have reopened. Hear more strategies and inspiration from Leff in this video conversation.


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