Site Optimization Drives Conversions At Walmart Canada

  • January 23, 2018 at 5:27 PM EST
Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Walmart Canada converted its mobile site to be responsive to improve the customer experience. As a result, conversion has increased and the company has subsequently developed a native web app. “One of the biggest changes we made was to mobile navigation,” Kennedy said. “One of the big learnings was the work that goes into doing analysis,” he noted. “We have taken the learnings and logic and we’re now starting to apply that to self-checkout, kiosks and other visual touch points in stores.” McFarland’s advice for other retailers: “Never stop asking questions.”

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: