Ensuring Promotions Success During The Holiday Season

With: Mark Schwans, Revionics

The holiday season is a key time for retailers to capture customer attention and create great shopping experiences. Promotions are undoubtedly a core part of this experience equation, but how can retailers develop sales and offers that are compelling but still profitable to the bottom line? During this episode of TouchPoints TV, Mark Schwans, Senior Director of Solutions Marketing at Revionics, shares tips and best practices for crafting data-driven, relevant promotions.