TouchPoints TV at #NRF14: Atul Jalan, Manthan Systems

  • February 5, 2014 at 9:02 PM EST
Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Jalan discussed the future of analytics at a Big Idea session during NRF 2014. “Information has become intelligent,” he explained. The Manthan customer analytics platform identifies specifics about customer behavior and purchasing. “We try to understand her social behavior as well, trying to achieve a ‘segment of one.'” This helps retailers decide which offer and promotion to provide to a customer. Today, “analytics has closed the loop, and become truly actionable.”

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: