TouchPoints TV at #NRF14: Scott Pulsipher, Needle

  • January 16, 2014 at 6:36 PM EST
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Although many retailers still consider Amazon to be a top threat, the eTailer actually could be considered a powerful source of motivation, according to Scott Pulsipher, President of Needle. “[Amazon] has shown that even during a downturn, progress is made.” He added that because of Amazon’s ongoing focus on creating compelling customer experiences, retailers will be “more inclined to accelerate their spending and innovation moving forward.” 

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