SOLOMO — the intersection of social, local and mobile information — is helping to boost overall conversions for retailers. According to this infographic from Monetate, “social drives traffic; local drives action; and mobile drives opportunity.” As many as 80% of shoppers access social networks on their mobile devices and 96% of consumers research a product or service on their phones. As a result, retailers are adding product information (54%), store information (42%) and customer reviews and pricing (34%) to their mobile sites.
This infographic also offers retailers tips on how to make the most out of the SOLOMO opportunity.
SOLOMO — the intersection of social, local and mobile information — is helping to boost overall conversions for retailers. According to this infographic from Monetate, “social drives traffic; local drives action; and mobile drives opportunity.” As many as 80% of shoppers access social networks on their mobile devices and 96% of consumers research a product or service on their phones. As a result, retailers are adding product information (54%), store information (42%) and customer reviews and pricing (34%) to their mobile sites.
This infographic also offers retailers tips on how to make the most out of the SOLOMO opportunity.
Source: Monetate
