Retail Remix Podcast

Episode 56

How Sephora and BuzzFeed Close the Trust Gap

Featuring: Margot Bloomstein, Appropriate, Inc.

Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust. The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism…

Episode 55

Social Stores, Micro-Fulfillment and the Future of Experiential Strategy

Featuring: Michelle Collins, Non-Agency

Michelle Collins built her business, A Non-Agency, in the early days of the “experiential marketing” era. Now, as the digital divide closes and retailers rethink their real estate strategies, she believes there’s significant opportunity for innovation. During this episode of Retail Remix, Michelle shares her take on experiential marketing’s…

Episode 54

The Truth About ‘Woke Marketing’

Featuring: Katie Martell, author and producer, Woke-Washed

Cause marketing. Purpose-driven marketing. Brands across industries are hearing these phrases more frequently as consumers seek to align with brands with similar beliefs. But brands that simply create one-off campaigns based on social holidays risk looking like performative allies. To help organizations navigate through this exciting (yet inundating) era of “woke marketing,”…

Episode 53

What You’re Getting Wrong About Retail’s Reinvention

Featuring: Andrew Smith, ThinkUncommon

This week’s episode is brought to you by Podium. The pandemic has accelerated retail’s latest reinvention. While the news cycle is churning out new ideas, predictions and perspectives about this reinvention, Andrew Smith, Co-Founder of ThinkUncommon, believes folks are getting a lot wrong. Andrew and his fellow co-founder Gareth Jude tackle these myths and misconceptions head…

Episode 52

Hacking the Social Algorithm

Featuring: Matthew Maher, M7 Innovations

Each social network has a unique way of rating content based on the unique needs and behaviors of its users. Their goal is to ensure they’re creating highly curated, relevant feeds that feature only the best content. These algorithms are what make the apps so engaging — even addictive. But how do different algorithms impact brands and retailers who…

Episode 51

How Brilliant Earth Became a Purpose-Driven Innovator

Featuring: Beth Gerstein, Brilliant Earth

Brilliant Earth made a splash in the retail industry with its emphasis on ethical sourcing and it’s digital-first business model. Over the past 15 years, the company has maintained its dedication to both by prioritizing purpose-driven business strategy and experience innovation. But what’s driving Brilliant Earth today, while so many businesses are trying…

Episode 50

What Can Retailers Learn from Liquor Stores?

Featuring: Mike Provance, CEO

Beers, wines and spirits is a $3 trillion industry worldwide and this industry is seeing a significant transformation as a result of COVID-19. As consumer mindsets and behaviors change, especially as they buy more alcohol online, 3×3 Insights is helping brands and independent retailers find new ways to reach and engage their…

Episode 49

Retail’s Tech Acceleration Continues

Featuring: Ken Fenyo, President

The Outlook Guide has been an editorial mainstay for Retail TouchPoints for nearly a decade. Every year, the editorial team gets fascinating takes from experts and analysts on the trends they believe will dominate in the year ahead. But this year’s guide was especially interesting to curate, given the great acceleration of trends we witnessed in 2020. During this special episode of…

Episode 48

Is Payment Experience Retail’s Big Untapped Opportunity?

Featuring: Alex Fisher, VP of Retail

Millennial and Gen Z consumers are extremely cognizant of their financial health. They’re more likely to use their debit accounts and are more wary of racking up credit card debt. It’s no surprise, then, that the “buy now, pay later” space is booming. Afterpay is one of the companies driving this…

Episode 47

Creating Tangible Change with Diversity and Inclusion

Featuring: Michael Bach, Canadian Centre for Diversity and Inclusion

The murder of George Floyd in May 2020 sparked a social reckoning around the U.S. It also sparked intense conversations among executive leaders — and those conversations are continuing to this day. But what separates the organizations with the best intentions and those who are taking significant action to create more…

Episode 46

The Future of the Instagrammable Moment

Featuring: Yasmeen Tadia, Make Your Life Sweeter

Yasmeen Tadia has planned corporate events for big brands from Facebook to Forbes and Laura Mercier. When the pandemic hit, she took her love of creating luxurious, memorable events and created Make Your Life Sweeter, a brand of high-end treats like cotton candy, popcorn and chocolate truffles. As her…

Episode 45

Digitizing the Marketplace Model

Featuring: Mark Bollman, AF

This episode is sponsored by Treasure Data. As the founder of sport lifestyle brand Ball and Buck, Mark Bollman has learned a lot about growing and scaling a brand. He also learned quite a bit about what it takes to craft a differentiated in-store experience. After seeing the power of creating community hubs…

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