Retail Remix Podcast

Episode 66

‘Invisible Security’ and New Rules for Payment Experience

Featuring: David Britton, Global ID & Fraud at Experian

The payment experience has always been convoluted and clunky, especially when consumers’ need to authenticate their information. But in the new retail era, consumers want security to be ever-present yet invisible throughout their shopping experiences. During this episode of Retail Remix, David Britton of Experian shares how retailers can respond and still be mindful…

Episode 65

The Influencer Marketing Tipping Point

Featuring: Lindsay Jerutis, ShopStyle Collective

In the new world of brand marketing, authenticity trumps all. You could say that influencers helped shape this new reality. In the post-COVID era, influencer marketing has reached a tipping point that is redefining marketing and advertising as we know it. During this episode of Retail Remix, Lindsay Jerutis, General Manager of ShopStyle Collective, shares how the company is helping…

Episode 64

Retail Design Special: What’s Trending in Stores?

Featuring: Aaron Birney, Gensler

What does the store of the future look like? A common question that is being answered in completely new ways due to the pandemic. During this special episode of Retail Remix, we have two design experts on board to discuss the latest research, investments and best practices that are driving design…

Episode 63

Riding the Wave of Brand Disruption

Featuring: Allen Adamson, Metaforce

Allen Adamson has decades of experience in branding and marketing, and he’s even helping shape the minds of future marketers! That’s why on Retail Remix, we ask him some pointed questions on how the essence of branding has changed over the past year and what tactical advice he has…

Episode 62

Evil Robots, Killer Computers and Other AI Myths

Featuring: Steven Shwartz, AI Investor and Researcher

Dr. Steven Shwartz has more than 40 years of experience in artificial intelligence (AI). A researcher, analyst, author and investor, Steven has invaluable knowledge of how the technology has evolved and, most of all, how retailers can realize the value of its capabilities. As a result, Steven has uncovered some misconceptions and flat-out lies about AI….

Episode 61

Creating Value with Vending Machines

Featuring: Dawn Dickson, PopCom

“Vending commerce” is joining the contactless commerce conversation. While product vending machines have been a staple in airport terminals for years, Dawn Dickson, Founder and CEO of PopCom, believes implementation will reach new heights in the digital-driven era of retail. During this episode, Dawn makes her case for the vending machine’s powerful role in the customer journey….

Episode 60

Why It’s Time for Retailers to Measure Brand Intimacy

Featuring: Mario Natarelli, MBLM

During the heart of the pandemic, consumers reported a 23% increase in the number of brands they felt an emotional connection with. While some of this was likely indicative of the circumstances surrounding COVID-19 lockdowns, Mario Natarelli believes that the measures retailers took to nurture relationships with consumers during this critical…

Episode 59

How Messaging Drives Contextual CX

Featuring: Dennis Steele, Podium

As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences. During this week’s Retail Remix, we sit down with Dennis Steele,…

Episode 58

Fulfillment: Retail’s New ‘Big E’ Opportunity

Featuring: Jeff Orschell, EY’s Americas Consumer Retail Leader

This week’s episode is brought to you by Gimbal. Of all the different trends and tech in the industry, 56% of retailers say they expect supply chain to be the area they transform the most over the coming years. Why? Because as consumers expect instant and convenient access to products, fulfillment is becoming a…

Episode 57

Is the Future of Personalization…Handwrytten Notes?

Featuring: David Wachs, Handwrytten

Do you feel overwhelmed by the volume of emails and messages you get? So do your consumers. In fact, David Wachs believes they’re so overwhelmed that they’re spending less time engaging with your marketing messages…and more time deleting them. That’s why David made a career shift from digital to…

Episode 56

How Sephora and BuzzFeed Close the Trust Gap

Featuring: Margot Bloomstein, Appropriate, Inc.

Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust. The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism…

Episode 55

Social Stores, Micro-Fulfillment and the Future of Experiential Strategy

Featuring: Michelle Collins, Non-Agency

Michelle Collins built her business, A Non-Agency, in the early days of the “experiential marketing” era. Now, as the digital divide closes and retailers rethink their real estate strategies, she believes there’s significant opportunity for innovation. During this episode of Retail Remix, Michelle shares her take on experiential marketing’s…

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