Retail Remix Podcast

Episode 62

Evil Robots, Killer Computers and Other AI Myths

Featuring: Steven Shwartz, AI Investor and Researcher

Dr. Steven Shwartz has more than 40 years of experience in artificial intelligence (AI). A researcher, analyst, author and investor, Steven has invaluable knowledge of how the technology has evolved and, most of all, how retailers can realize the value of its capabilities. As a result, Steven has uncovered some misconceptions and flat-out lies about AI….

Episode 61

Creating Value with Vending Machines

Featuring: Dawn Dickson, PopCom

“Vending commerce” is joining the contactless commerce conversation. While product vending machines have been a staple in airport terminals for years, Dawn Dickson, Founder and CEO of PopCom, believes implementation will reach new heights in the digital-driven era of retail. During this episode, Dawn makes her case for the vending machine’s powerful role in the customer journey….

Episode 60

Why It’s Time for Retailers to Measure Brand Intimacy

Featuring: Mario Natarelli, MBLM

During the heart of the pandemic, consumers reported a 23% increase in the number of brands they felt an emotional connection with. While some of this was likely indicative of the circumstances surrounding COVID-19 lockdowns, Mario Natarelli believes that the measures retailers took to nurture relationships with consumers during this critical…

Episode 59

How Messaging Drives Contextual CX

Featuring: Dennis Steele, Podium

As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences. During this week’s Retail Remix, we sit down with Dennis Steele,…

Episode 58

Fulfillment: Retail’s New ‘Big E’ Opportunity

Featuring: Jeff Orschell, EY’s Americas Consumer Retail Leader

This week’s episode is brought to you by Gimbal. Of all the different trends and tech in the industry, 56% of retailers say they expect supply chain to be the area they transform the most over the coming years. Why? Because as consumers expect instant and convenient access to products, fulfillment is becoming a…

Episode 57

Is the Future of Personalization…Handwrytten Notes?

Featuring: David Wachs, Handwrytten

Do you feel overwhelmed by the volume of emails and messages you get? So do your consumers. In fact, David Wachs believes they’re so overwhelmed that they’re spending less time engaging with your marketing messages…and more time deleting them. That’s why David made a career shift from digital to…

Episode 56

How Sephora and BuzzFeed Close the Trust Gap

Featuring: Margot Bloomstein, Appropriate, Inc.

Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust. The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism…

Episode 55

Social Stores, Micro-Fulfillment and the Future of Experiential Strategy

Featuring: Michelle Collins, Non-Agency

Michelle Collins built her business, A Non-Agency, in the early days of the “experiential marketing” era. Now, as the digital divide closes and retailers rethink their real estate strategies, she believes there’s significant opportunity for innovation. During this episode of Retail Remix, Michelle shares her take on experiential marketing’s…

Episode 54

The Truth About ‘Woke Marketing’

Featuring: Katie Martell, author and producer, Woke-Washed

Cause marketing. Purpose-driven marketing. Brands across industries are hearing these phrases more frequently as consumers seek to align with brands with similar beliefs. But brands that simply create one-off campaigns based on social holidays risk looking like performative allies. To help organizations navigate through this exciting (yet inundating) era of “woke marketing,”…

Episode 53

What You’re Getting Wrong About Retail’s Reinvention

Featuring: Andrew Smith, ThinkUncommon

This week’s episode is brought to you by Podium. The pandemic has accelerated retail’s latest reinvention. While the news cycle is churning out new ideas, predictions and perspectives about this reinvention, Andrew Smith, Co-Founder of ThinkUncommon, believes folks are getting a lot wrong. Andrew and his fellow co-founder Gareth Jude tackle these myths and misconceptions head…

Episode 52

Hacking the Social Algorithm

Featuring: Matthew Maher, M7 Innovations

Each social network has a unique way of rating content based on the unique needs and behaviors of its users. Their goal is to ensure they’re creating highly curated, relevant feeds that feature only the best content. These algorithms are what make the apps so engaging — even addictive. But how do different algorithms impact brands and retailers who…

Episode 51

How Brilliant Earth Became a Purpose-Driven Innovator

Featuring: Beth Gerstein, Brilliant Earth

Brilliant Earth made a splash in the retail industry with its emphasis on ethical sourcing and it’s digital-first business model. Over the past 15 years, the company has maintained its dedication to both by prioritizing purpose-driven business strategy and experience innovation. But what’s driving Brilliant Earth today, while so many businesses are trying…

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