Executive ViewPoints

The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations…

How Retailers can get their Mobile Marketing Programs Holiday-Ready

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer…

Function and Form: Design with the End User in Mind

When designing packaging, it’s easy to get carried away with the creative. It’s an involved process, and you can occasionally forget who…

Bytes to Bites: Lessons from Building the Nation’s Largest Online EBT System

March 2020 brought an unnerving tide of news reports, a growing sense of unease, and the undeniable arrival of the COVID-19 pandemic….

The Top 10 Legal Risks Impacting the Value of a Retail Brand

Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not…

Beyond Design: How Smart UX Drives Retail Ecommerce Success

In today’s competitive retail ecommerce landscape, where consumer expectations are shaped by experiences from major retailers and marketplaces, brands must go beyond…

Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences

A new generation is quietly but steadily beginning to influence the future of retail, yet many merchants have yet to take notice….

Social Media Shopping: Overcoming the Trust Gap

Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing. The premise is simple:…

Tariffs, Inflation and the New Loyalty Challenge: How Retailers Can Win in a Volatile Trade Era

Retailers are facing a fresh wave of disruption. The economic uncertainty of a new tariff regime, coupled with the lingering aftershocks of…

When it’s Not the Customer: How Your System Drives Cart Abandonment

Cart abandonment is often blamed on user behavior such as distractions, hesitation, or second thoughts. But my experience working with high-load ecommerce…