Executive ViewPoints

What U.S. Retailers can Learn from China’s Social Commerce Success

In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global rivals like Hasbro and…

How Brands are Rethinking Pricing Strategy Amid Tariff Uncertainty

Brands are being squeezed like never before. On one hand, federal trade policy is causing the price of just about everything to…

Why Holiday Campaign Success Depends on Experience, Not Just Exposure

Holiday marketing has long been the season that can determine the success of a brand’s sales year. But in today’s fragmented media…

From D2C to A2A: How Agentic Shopping is Rewriting Ecommerce Catalog Strategy

Imagine you’re searching for the best shoes for trail running in wet climates. Instead of starting on Google or Amazon, more consumers…

The Challenge of Retail Data Security in 2025: Balancing Personalization and Protection

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services…

Drone Delivery is No Longer Science Fiction: It’s a Logistics Revolution in Flight

A recent episode from the science fiction show Black Mirror showed a DHL drone landing on a suburban porch, autonomously delivering a…

Connected Data will Make or Break Cyber Week

This Black Friday, retailers face a high-stakes balancing act. Consumers are still shopping but are more selective about when, where and how…

The Future of Retail CX: How Autonomous AI Agents are Redefining Contact Centers

Retail contact centers are under constant pressure to deliver fast, reliable and high-quality service even as consumer expectations rise and staffing challenges…

Intent is Just the Beginning in the Age of Agents

I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of how search engine optimization…

Tariff-Proofing Retail: Why Digital Subscriptions and Gifts Matter Now

Most retailers are worried about the impact of the new tariff regulations on sales in 2025. Even for products made in America,…

Delivering More than Products: How to Make Subscription Shipping Seamless

The subscription economy is booming. According to recent data from UPS Capital Insurance Company, Inc., 57% of consumers surveyed subscribe to multiple…