McDonald's franchises in Columbus, Ga. have rolled out beacon technology from Piper in an effort to improve the customer dining experience. With the technology, McDonald's can deliver coupons, offers, promotions, information on employment opportunities and customer surveys to consumers' smartphones as soon as they enter a restaurant.
Customers who install the Piper app are prompted to save an Apple Passbook offer to their device. The offer also is visible and can be redeemed through the Piper Android app. Through the platform, customers can customize their experiences based on the types of messages they want to receive.