To build and maintain a base of loyal customers, retailers need to focus on fostering meaningful relationships with their customers. A key to initiating these relationships is engaging shoppers across multiple communication touch points.
Infor Rhythm is a cloud-based e-Commerce platform designed to help retailers optimize the online shopping experience, offering product configuration capabilities, upsell and cross-sell solutions and recommendation engines, as well as search and content management capabilities.
Using Infor Rhythm, retailers can deliver personalized online experiences by leveraging tailored content, marketing messages and offers based on user activity and buying behavior. Once personalized content is delivered, retailers can access in-depth analytics to gain a holistic view of how their site is performing. Users can integrate Rhythm with Infor ERP solutions, including Infor LN, Infor M3 and Infor SyteLine.
“It’s time to modernize e-Commerce sites,” said Charles Phillips, CEO of Infor. “Companies have been hiring creative agencies to spruce up dated storefronts; however, without deeper customer engagement on their sites, the sales conversion rate doesn’t improve as much as they’d like. Infor Rhythm delivers a more complete package in the cloud by combining world-class design with a comprehensive engagement platform. Highly personalized interactions create richer customer relationships which we believe drive higher conversion rates.”
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