For e-Commerce retailers, it is imperative to merchandise products effectively. But at the same time, online merchants need to manage and analyze an excessive amount of data, making it difficult for them to make the right merchandising decisions in a timely manner. In fact, data can be so complex that the company may need more manpower to sort, sequence and strategize merchandise, taking away valuable time that could be used for other tasks.
Smart Merchandiser has released a tool to help retailers manage large amounts of data and streamline the online visual merchandising process based on critical analytics, ratings, conversation rates and inventory levels. Designed to empower e-Commerce professionals to make faster, better-informed decisions, the tool can help retailers improve their online catalog layouts, enhance the customer experience, respond in real time to changing markets and increase productivity levels to meet and exceed sales goals.
The solution includes an unobtrusive graphic layout that overlays data such as page views, abandonment rate, conversion rate and sales revenue on product images. A drag-and-drop and single-click interface also helps streamline catalog management, allowing users to add, remove and update departments, colors, materials and other attributes. Users also can sort and filter products based on attributes, inventory, sales and announcement date.
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The platform touts visual alerts so team members are alerted when inventory is low, when specific items are out of stock or when they are missing attributes.
“When we repeatedly saw clients clipping items from physical product catalogs to visualize an online store mock-up, we realized there was a need for an e-Commerce solution that could manage multiple data sources and provide a visual layout,” said Teresa Zobrist, President and CEO at Smart Merchandiser. “Our mission is to help merchandisers simplify this time-consuming task and make better decisions based on all available data.”
